Marketing of services and products using the internet as its medium is called internet marketing. Its main advantage, as compared to any other types of marketing, is that it has lower costs of information dissemination and it has the whole world as its audience. With the growth and explosion of internet, internet marketing has since then increased and became popular among businesses or companies. Actually, most organizations can take on internet marketing and advertising strategies to generate improved business. Most companies have web pages to promote their business and to sell their products or services. Most reputable companies are competing for online space every day and seek to adapt web marketing strategies to increase traffic to their company's homepage. The increase of the traffic or page views as commonly known, that the website or the company’s homepage gets is very vital to improve a company’s profits and business. Internet marketing helps increase prospective customers or clients. If more persons see or visit the site, more people will buy from the site. James has a specific strategy that increases the traffic to a website, and Dreesen feels internet marketing is becoming one of the fastest growing occupations in the United States. An internet marketing consultant or an internet marketer meets with the clients or owners and representatives of a company to discuss their personal goals for their website, like increase in profits, improve credibility, and better page rank from search engines. And this goals will then be assessed and used in coming up with an internet marketing strategy.